How Ericsson Attracts Diverse Millennial Tech Talent

How Ericsson Attracts Diverse Millennial Tech Talent Swedish telecoms giant Ericsson is 140 years old, and guess what? Theyre struggling to stay cool and attractive to millennial tech talent you may have heard of this challenge before. Have a listen to this interview Lisa Smith-Strother to learn how they work to overcome it. And be sure to subscribe to the Employer Branding Podcast. Who are you and what you do? Im the senior director and global head of employer branding and diversity branding at Ericsson. I have the pleasure of setting Ericssons global employer brand and recruitment marketing strategy, and driving Ericssons strategy across their numerous social and digital careers channels, leading a team that is passionate about marketing, diversity and employer brand. How would you describe the corporate culture of Ericsson? Our culture is highly collaborative, innovative, and creative. We are also global because it gives you the opportunity to work with colleagues across the globe. It also has great depth and impact because of our nature that supports an entrepreneurial spirit. We value diversity, and have made a commitment that by 2020, 30% of our employees will be women. Diversity is truly ingrained in our messaging and our commitment as well as our culture. Theres a great effort in ensuring that people feel welcomed, engaged, and empowered, and frankly that is a part of our messaging. Its part of our core competencies and our ethics. What might your talent challenges be? As a global ICT company, were seeking software engineers, integration engineers, software developers, and solution architects. Ericsson is over 140 years old and often its hard to overcome that, Ill refer to it as stigma, as being a bit old and stodgy and not that flexible and adaptable. It makes it quite difficult at times to attract and recruit millennials and fresh grads. So its about how you can adapt your message, how you can continue to position yourself as a company that is incredibly adaptive and innovative and creative so that millennials are really excited to join us. Because we are a cool company, its just a matter of trying to convey that when you have a lot of newer companies around, whether theyre big companies or startups that have a certain persona. What sort of initiatives and projects are you running to address these challenges? We segment our employer brand messages by talent target, our way of working, the vast projects that were working on, as well as the cultural messages, all that would appeal to a vast array of individuals. In addition to that, we make sure that our employees serve as our brand voice. Its really important to us to showcase our employees, particularly those employees that are in those roles that are key to our strategic direction, but also so that prospective employees or candidates can get that view behind the curtain to reflect what it is like to work at Ericsson or what I often refer to as the softer side. Our brand promise is that youll have the opportunity to quickly contribute to the depth and breadth of our impact, being a global company, but also to be able to work in a very collaborative environment. We try to showcase projects, our culture to the various segments, and adjust our message accordingly based on that audience. At @Ericsson, your differences fuel our #creativity. See how #diversity is at the core of our work. https://t.co/ll7k5ZvQGy pic.twitter.com/b1rrqXJasu Ericsson Careers (@EricssonCareers) July 2, 2017 Do you have certain messages around diversity talent? We have various focus groups to get a much deeper understanding of what attracted them to Ericsson, and what messages appealed to them. Certainly its the flexibility in work, its the depth of work that theyre doing, and its the commitment that we have to diversity, whether its employee resource groups, or whether we have guest speakers coming in. Also the various sustainability efforts that we do to appeal to those that want to volunteer in that area. We make sure that we are focusing, highlighting and showcasing women across various roles and doing various video interviews, as well as testimonials so that prospective women employees can see that. We also look to have women on the interview panels for roles so that women can see other women. Tell us about your  diverse-oriented activities? We do a number of highly interactive and engaging activations for our different diversity events. You have the International Womens Day, Girls in ICT, and then World Day for Cultural Diversity, International Day for Persons with Disabilities, Diversity Awareness Month, we have a number of activations associated with those global diversity events. So with a particular event or activity, we ask our employees across the globe what their favourite song is, and you could clearly see the differences culturally. We had a contest to get a feel for what regions were most engaged and participatory, and really volunteered a lot of information as far as what songs they like. Then we created a playlist by region. Weve done a number of diverse-oriented activities. Weve had mentors of young girls in science. Weve reached out to girls and asked them to be blog authors. All of this is an effort to showcase our commitment to women. If you keep in mind our strive to have 30% women by 2020, we recognize that you have to start early with girls. This year we launched our global competition for girls who innovate. We try to do quite a few activities to showcase our commitment to diversity. Connect with Lisa at  @lisasmithstroth.

How Can You Benefit From the Website?

How Can You Benefit From the Website?One of the advantages of the 99Designs resume writing website is that you can be sure of accurate results. You do not have to face any kind of challenges when it comes to resume writing because of the wide variety of templates available on this website.The template contains different types of information about a candidate. The online template contains information about his accomplishments, skills, and personality traits. By simply selecting the appropriate template, you can be able to create a professional looking resume.It can easily be said that you can take the help of the site if you are looking for different kinds of templates to use. There are a number of benefits that you can gain by using the site. It is possible that after selecting the resume writing template, your work will be evaluated by the company's human resource department and you can be assured of receiving a good job offer.Many people simply search for a solution for resume writ ing. There are a number of things that you should bear in mind when you are doing this. These include the font, colour, heading, headings, sentence structure, etc. There are some sites that can help you develop your resume in a way that it is easier to read.If you prefer to be guided while creating your resume using the templates, then you must be aware of the fact that these templates are available on the website. You can also upload images to the website for example pictures of your qualifications. You can include the information about these qualifications in your resume to improve the credibility of your resume.Resume writing templates are used to be written in such a way that it will help you write the resume in the most effective manner. These are available on the website and you can find several samples of resumes on the website. Once you select the resume, you can write the job description of the position that you are applying for. This should be done in such a way that you c an make your resume look more professional. After you have completed your resume, you can then proceed to post your resume.If you want to save time, then you can click on the button provided and start with the building of the particular resume. It is recommended that you do this step slowly so that you will be able to get an idea about the resume writing procedure.

Give Your Personal Brand a Boost - Personal Branding Blog - Stand Out In Your Career

Give Your Personal Brand a Boost - Personal Branding Blog - Stand Out In Your Career Traditionally, brands and businesses have advertised online and offline as part of their marketing strategy. While this can be effective over time there is one marketing method that will grow your business like nothing else, and that is through word-of-mouth. In order to effectively harness the power of this natural force, it is important to approach your audience the right way. How can your brand best connect with its fans and followers? Through the human connection of appealing to their desires and needs with content and images that will create a memorable image of your brand. Today social media allows us to collaborate and share information. In essence this can draw attention far more than what advertising can do. You can use your engagement as an opportunity to positively impact others. Today a personal brand should become more personal with its audience and customers. These connections create more of an awareness and can even help increase sales and leads. What Makes Word-of-Mouth Marketing Powerful Creating a marketing campaign is not enough to connect with your potential customers in order to project a buzz for your brand. Here are some key factors to people spreading the word on your brand or business: • Free advertising Because word-of-mouth marketing is so powerful it simply cannot be ignored. And the best part is that it is free! What if just one person said something great about your brand to another person? That should always be the goal as recommendations spread quickly both online and offline. • Create a circle of trust Many people will trust a celebrity’s advice just based on their reputation. As a brand you can harness this as well by answering questions, solving problems, and showcase your expertise. As you help others word will spread about your attentiveness to their needs. • Create brand evangelists As your personal brand establishes credibility and trust, an army of fans is being built. This becomes a strong network of supporters who are willing to spread the word for you, and build a buzz online. • Plan for the long term Building a loyal and trusted name for your brand through word-of-mouth marketing takes time. The key is to remain consistent, engaged, and interested in your target audience. As word-of-mouth marketing continues to dominate, it is important to stay connected with your audience and interact with them frequently. Pay attention to what content or images create the most interaction. Stay focused on the needs of the audience, and remember that fresh original content is going to make a lasting impression for your brand.

Guest Post Capitalizing on Consistency

Guest Post Capitalizing on Consistency This is a guest post by hiring manager Tim Eyre. You put a lot of thought into your resume. What serious job applicant wouldnt? All the information you want potential employers to see about you is in there your job qualifications, your experience, your education, your skills, your interests, your references. Its all there tied up in one neat package. But your resume is more than just a collection of dates, places, and facts. It is the self-portrait that you put on display for the world to see. It is the face you show to people who have never met you before. It is you. But did you ever stop and think about the possibility that those people who have never met you before may already know you very well? Employers are becoming more thorough and more savvy in their hiring practices all the time. They are now able to rely on a lot more than just your resume to find out about you. They have free and easy access to the worlds largest collection of data the Internet. Are you online? You probably are, whether you know it or not. Do you have a professional profile? A Facebook account? Have you ever posted online? Have you participated in discussion forums? Do you tweet? If the answer to any of these questions is yes, then guess what? You are already known. Your resume is just one of many self-portraits that employers see. In reality, there are many others. How well do you know what they are seeing? Nothing raises a red flag more quickly than inconsistencies between an applicants resume and other information about him/her that can be found online. Here are three tips to help you insure that you look the same to your future employers both on and offline. Look at your reflection in the online mirror. If you want to see what your online self looks like, do what hiring managers do. Conduct a Google search on your own name. Then look very carefully at every piece of information that turns up. Make sure it is 100 percent consistent with what is in your resume. Also make sure it is flattering. I know of hiring managers who have eliminated job candidates from consideration after looking at their Facebook profile photos. And this was before even looking at their resumes or qualifications! One job seeker I interviewed was under consideration for an opening I haduntil I Googled his name and came across a public forum where he mercilessly trashed his job, his supervisor, and even his co-workers. If you have issues like these, dont think you can solve your problem by running and hiding. Disappearing from the Internet isnt the answer. Recruiters expect you to have an online presence. If they dont see one then they may dismiss you completely and move on to the next candidate. Stay online but make sure your online profiles are both flattering and consistent with your real self. Always be truthful. Nothing hurts a job candidates chances more than an untruth or even a half-truth. If your resume says (or implies) one thing and your Facebook profile says something else, employers are going to conclude that there a lie in there somewhere. And they arent going to bother to look into it (or into you) any further. One resume I ran across stated that the person had a degree from MIT. But when I looked at his Facebook profile, I found out he really attended CCNY. Personal brand consistency is essential. This is especially true to a job hunter. By running a few self-checks, you can make sure that your online self and your online self are one and the same. If you exercise a little care, you will be rewarded with a lot of consistency. In his role in the self storage industry, Tim Eyre helps customers care for their cherished belongings that must be put in storage. Tim regularly visits his facilities including a Boston self storage center. He also was recently meeting customers and staff at the San Bernardino self storage center.

Looking For Executive Resume Writing Samples?

Looking For Executive Resume Writing Samples?A question that many job applicants ask is what are executive resume writing samples? When you are seeking a new position, the resume of an individual will be the single piece of paper that is used to make or break a potential employer's decision. When applying for jobs, it is important to get as much information and details about the job as possible to provide employers with a concise summary of your past work history.An executive resume can provide employers with valuable information and details that they will use to assess your work history. Many job applicants use a sample resume to see if they can match a previous resume with an updated document. The application will include a brief outline of your work history and education. It will also include any awards, accolades or professional certifications that you may have received throughout your career.A sample resume can show employers what is important about you and what you do on a dail y basis. For example, they may want to know what kind of resume you prefer to receive and how you wish to receive your job applications. You should include this information in your sample because it can help to provide some direction for your application and avoid the resume becoming cluttered.When you are creating a sample resume, you will need to think about the type of information that will be included. You may find that there are companies that offer samples that you can use for free. Before you decide on a sample, you should make sure that it is updated and comprehensive enough to catch the attention of your potential employer.Before you download samples, be sure to research them online before downloading. Some samples that are offered online are from companies that have already been taken by others and are no longer being offered for free. In this case, you could find yourself missing out on the details that you were looking for.Youshould also take the time to read through the sample and get an idea of what the application will look like. It should contain basic details of your resume and what you would like to include. Most companies will allow you to add certain sections as well as formatting in order to customize your resume.In addition to the work history section, you will likely have to provide information about your educational background. When doing this part of the executive resume writing samples, it is a good idea to compare the results with other people who apply for the same job. This will allow you to see which section is attracting the most attention from your potential employer.After you are done with the different sample resumes, you will want to take them to a trusted resource for finding the best writers. You can use a service that will match you with a writer and give you a detailed quote based on your needs. With the right writer and the right kind of writer, you can get your resume on the desk of the right people in the right positio ns.

#107 - A Day in the Life of a Legal and Law Enforcement Transcriptionist - Erin Derr - CareerMetis.com

#107 - A Day in the Life of a Legal and Law Enforcement Transcriptionist - Erin Derr The Career Insider Podcast Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | RSSForEpisode 107of The CareerMetis Podcast, we will learn about:A Day in the Life of a Legal Law Enforcement Transcriptionistfrom our guest Erin Derr.evalGuest Introduction â€" Erin DerrevalErin Derr works as a Legal and Law Enforcement transcriptionist.After growing to despise her customer service job, she found a site full of work from home jobs that she tried and eventually found transcribing, which allowed her to be home with her family, and work doing something she truly enjoyed.Episode Summary1.Erin describes what being a transcriptionist looks like on a day to day basis, and how the flexible hours are a perk she appreciates.2.Erin shares how some transcriptionist work within offices, but a lot of them work remotely from home.3.Erin explains some of the challenges that come with the job, including long interviews and bad audio quality, as well as a few examples of the more stre ssful projects she’s taken on.4.Erin also clarifies that not all projects are like these specific ones, but that they definitely stand out among the more challenging things she’s done as a transcriptionist.eval5.Erin gives us an inside look at how to get start in transcription, and whether or not certification is necessary.6.Erin gives a few resources “As long as you’re good at the job you don’t need to have any special degrees”“The only way to become a good transcriptionist is to just go ahead and start”LinksTo learn more about Erin Derr, you can also connect with her on LinkedIn.Recommended ResourcesevalAmazon Mechanical TurkReal Ways to Earn Money OnlineIntro Music provided courtesy ofAccelerated Ideas(www.accelerated-ideas.com). Soundtrack â€"Siren KickbackEnding Music provided courtesy ofAccelerated Ideas(www.accelerated-ideas.com). Soundtrack â€"No Need to Rush

Why Starting Your Own Business Might be the Right Choice for You - CareerAlley

Why Starting Your Own Business Might be the Right Choice for You - CareerAlley We may receive compensation when you click on links to products from our partners. Introduction: Most people set their sights on high-paying jobs. What better than to find a career where the salary is high? However, there are some people who dont want to work for someone else, they stop to think about what theyre doing, what it is worth and what they can achieve if they start their own business. launching your own business and making it successful will be challenging and stressful, but once youre up and running, you will notregret your decision. Tweet This Of course, if someone is paying you to do something, there must be more than enough profit so that the company makes money after paying for you and your benefits. But why not do it yourself? Take a look at the bigger picture, do the math and you may arrive at the conclusion that in fact, starting your own business is the better way to go. With your own business, you are not only giving back to the community, but youre potentially earning more for yourself in terms of experience and compensation. Developing Your Idea: Coming up with the best idea for your business can be a little tricky. You need to select a product or anapproach to an existing business model that is unique. Getting a comprehensive idea of the current market and the economy is really important. However, you dont necessarily need to have a degree in marketing and business to know that an idea will work. Research can show the potential in any business venture and therefore you must do your research before doing anything. There are many businesses you can relate to as an example of how they started out with nothing, did their homework and launched a successful business. The trick is to know the needs and demands of the market and people you want to serve and to implement your plan flawlessly. Are you tired of the 9 to 5 grind? Maybe your industry or the company you work for are headed for failure. Or maybe you are just tired of working for other people and want to manage your own destiny. Whatever your reasons for thinking about making a drastic change in your career, there are tons of career alternatives that you can consider. You may even be starting your own business. Career Alternatives One example that can illustrate the importance of this is Rent-A-Chicken (yes, there is such a thing). When people wanted to try chicken farming, they werent sure whether they could. This business idea was aimed at letting people rent chickens out for a while to see if they could do what they thought they could do. Suffice it to say that Rent-A-Chicken is a huge success. source Getting the Data: Whatever business ideas may have, you need to do your research to determine if your business idea can succeed. Leveraging social platforms to the extent possible is a great way to start your research. You need to understand whats trending on social media and, more importantly, what product, need or business is underserved. Not only should you explore search trends, but you can also get a sense of what appeals to the public and why. Industry trade groups and, of course, Google are great sources for research data and the information you will need. Once you launch your business, social media advertising for your business can be an important factor in your success. In fact, statistics show that even traditional ground marketing campaigns might not be as effective as social media campaigns. Not just in reaching out to the public, but in generating leads as well. Successful campaigns like Amazons, Wendys, KFCs, mobicip along with many online enterprises are great examples. Photo by Clark Tibbs on Unsplash Why it May be the Right Thing for You: You can choose to work 9-5 for someone else doing a specific job that is ultimately helping some businessperson or company make profits or, you can be businessperson yourself and create opportunities for people who do not want to run a business. Sure, launching your own business and making it successful will be challenging and stressful, but once youre up and running, you will notregret your decision. The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search Price: $6.72 This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating career opportunities. Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 2, 2020 What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to identify and land your dream job. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

32 Quirky Interview Questions Employers Ask

32 Quirky Interview Questions Employers Ask You’re probably used to hearing about the typical interview questions that get asked and know exactly how to prepare for them. You could answer “Why do you want this job?” and “Explain a problem you’ve dealt with and how you handled it” in your sleep. Still, employers today are asking some crazy questions you’ve almost definitely never heard before. Here are 32 quirky interview questions that employers have actually asked â€" and how to answer them! Personal Questions While these might seem pointless to you, to an interviewer, these questions show if the person they’re interviewing can think quickly and come up with a quality answer when they’re under pressure. They don’t want something that’s one word â€" they want it to be insightful and honest. It’s also a way for them to get a glimpse of the interviewee’s personality and to see if they’ll be a good fit for the company. The real, three-dimensional you that’s behind the resume is revealed in your answer. Asked by Urban Outfitters: “What would the name of your debut album be?” Asked by Boston Consulting Group: “If you were a brand, what would be your motto?” Asked by ZocDoc: “What’s your least favorite thing about humanity?” Asked by Urban Outfitters: “You’re a new addition to the crayon box, what color would you be and why?” Asked by Living Social: “What’s your favorite song? Perform it for us now.” Asked by Airbnb: “What would you do if you were the one survivor in a plane crash?” Asked by SinglePlatform: “If there was a movie produced about your life, who would play you and why?” Asked by Bed, Bath and Beyond: “If you were a box of cereal, what would you be and why?” For this type of question, just be honest. Make sure you craft a thoughtful response that’s true to who you are. They want to know the type of person that’s going to be working for their company, so let them see that. If you’re asked something similar to the “favorite song” question, they’re looking for someone with the confidence to stand up and belt it out. Confidence is a key attribute that employers are looking for, and it shows that you’re willing to take risks and are motivated, among other things. Brainteaser Questions These questions are asked a lot if you’re interviewing for a position in the tech field. The interviewer isn’t really looking for the correct answer. What they want to see is how you think through the problem and your reactions throughout the process. If someone gets stressed or flustered instantly at a challenge, that’s probably not something the interviewer wants in a candidate. Asked by Bain Company: “Estimate how many windows are in New York.” Asked by Bose: “If you were asked to unload a 747 full of jelly beans, what would you do?” Asked by Space Exploration Technologies: “When a hot dog expands, in which direction does it split and why?” Asked by Delta Air Lines: “How many basketballs would fit in this room?” Asked by Google: “Why are manhole covers round?” Asked by Facebook: “25 racehorses, no stopwatch. Five tracks. Figure out the top three fastest horses in the fewest number of races.” Asked by Uniqlo: “If you had $2,000, how would you double it in 24 hours?” Asked by Xerox: “Why is a tennis ball fuzzy?” The most important thing to do if you’re asked one of these is to remain calm. Take a deep breath and make sure you’re relaxed before you answer. The interviewer is going to look for any signs of stress to see how you’re able to manage it. Talk through your answer out loud. The answer isn’t the most important part. It’s all about your process and why you’re choosing the steps that you are. Situational Questions These kinds of questions give employers an idea of how you’ll handle a workplace scenario and get the job done. However, they aren’t the typical scenario questions that are normally asked. They’re a combination of brainteaser questions and personal ones. They want to get a sense of your character in the answer and also look at your problem-solving process. These questions can also help reveal what’s important to you when it comes to a job and shows how you deal with a completely unexpected situation. Asked by HubSpot: “If I gave you $40,000 to start a business, what would you start?” Asked by Dropbox: “If you’re the CEO, what are the first three things you check about the business when you wake up?” Asked by ThoughtWorks: “It’s Thursday. We’re staffing you on a telecommunications project in Calgary, Canada, on Monday. Your flight and hotel are booked. Your visa is ready. What are the top five things you do before you leave?” Asked by Dropbox: “If you woke up and had two thousand unread emails and could only answer 300 of them, how would you choose which ones to answer?” Asked by Amazon: “Jeff Bezos walks into your office and says you can have a million dollars to launch your best entrepreneurial idea. What is it?” Asked by Accenture: “You are a head chef at a restaurant and your team has been selected to be on Iron Chef. How do you prepare your team for the competition and how do you leverage the competition for your restaurant?” Asked by J.W. Business Acquisitions: “How would you sell hot cocoa in Florida?” Asked by Spirit Airlines: “How would you describe the color yellow to someone who’s blind?” As with the brainteasers, it’s best to take a deep breath and relax yourself before you answer. These are also questions that require a lot of thought. Explain your process out loud and always explain why you made the choices you did. There’s no “right” answer, so just do your best to give a thoughtful, well-rounded response that shows off the qualities that you think makes you right for this position. Trick Questions These questions seem like they’re easy enough. They’re disguised as closed-ended questions, but employers want to see you craft your answer into a creative and open-ended response. They want to see you take the responses to these questions to the next level, because most people’s instant reaction is to give the typical few-word answer. Asked by Gallup: “What was the last gift you gave someone?” Asked by American Heart Association: “What’s the color of money?” Asked by Applied Systems: “Have you ever been on a boat?” Asked by Norwegian Cruise Line: “Do you believe in Bigfoot?” Asked by Stanford University: “Who would win in a fight between Spiderman and Batman?” Asked by Banana Republic: “What did you have for breakfast?” Asked by Coldstone Creamery: “What’s your favorite Disney princess?” Asked by Squarespace: “What’s your favorite 90s jam?” As with most of the other types of questions, you should take your time before you respond. You don’t want to lead with your gut reaction, because that’s usually just the one-word answer they’re expecting. Think things through so you can get to the reason behind what you chose. This will give them the most insight. If you have a favorite Disney princess or 90s jam, there has to be a reason why you love it so much. If you think Batman is going to win the epic battle against Spiderman, you have to back up why you believe that. Stay honest but also think about what they could be looking for in an answer to make that connection. If it’s an international business, you’re going to want to have a better answer than “green” for the color of money. If your favorite princess really is Belle and the job involves a lot of reading, include your love for books in your answer. Why Ask These Types Of Questions? Employers ask oddball questions because they want to catch you off guard with something you haven’t heard before. They want you to have to think on your feet and watch you process and come up with an answer. The best way to prepare is just to be ready for whatever they throw at you. Go into the interview ready to do some critical thinking and to answer any crazy question that comes your way. Any answer is better than saying, “I don’t know.” These questions also reveal whether you can keep the conversation going, and responding with “I don’t know” brings that convo to a halt. Have you been asked any crazy questions in a job interview? Comment with them below! And be sure to share this post for anyone out there prepping for interviews! While you’re here, be sure to subscribe to the PC newsletter for even more interviewing tips! *Questions are sourced from various Glassdoor resources. For more oddball questions, check out their list of the top crazy questions for 2016.